Shining a spotlight on a culinary powerhouse
As the agency of record for the Austin-based Hai Hospitality, since 2004 our focus has always been to tell the brand story through the celebrated food, the outstanding service and the thriving culture, led by James Beard Award–winning Chef and Owner Tyson Cole. With dishes that delight, amaze and inspire; design that is innovative and welcoming; and passion that ignites careers and promotes longevity, the concepts within the Hai family: Uchi, Uchiko, Uchi Houston, Uchi Dallas, Uchiba, Uchi Denver and Loro continue to be an industry leaders with a steady path to growth.
What we did
Our team has led the charge for widespread international coverage that has sustained positive buzz for the brand for more than 16 years. Our team has successfully managed the media and social media campaigns for the launch of new Hai restaurants, Uchi the Cookbook, bespoke events and programming. For every Hai brand launch our team marries together well-developed messaging with research, key local, regional, and national media relationships; influencer; and community, civic and tastemaker partnerships to ensure a well-rounded approach and a solid foundation for success beyond opening day.
Beyond launch, we mine all possible storytelling opportunities to continue the conversation so that the concepts stay top of mind. Recognition in notable outlets through the years ranges from brand mentions to four-part features in such diverse media outlets as The New York Times, The Wall Street Journal, Food & Wine, Bon Appétit, Saveur, Vogue, Conde Nast Traveler, Inc. Business insider, Forbes, Travel & Leisure, Daily Meal, Serious Eats, Time Out, Texas Monthly, Vice Munchies, The Food Network, Cooking Channel and beyond, resulting in billions of media impressions.
Our team also initiated all social media channels for Hai, growing the platforms exponentially over the past sixteen years, creating a unique voice and pivoting as shifting algorithms and opportunities for engagement with influencers offered new avenues to explore. Under the leadership of our social team, Hai Hospitality gained hundreds of thousands of followers offering lively content and responsive commentary that led to meaningful engagement that consistently drove business for specific programming as well to the restaurant in general.