Meanwhile Brewing Co.
Meanwhile Brewing is the passion project of Master Brewer Will Jaquiss. Having risen through the ranks successfully at Breakside Brewing in Portland, OR, Jaquiss came to Texas’ craft beer Mecca Austin to build Meanwhile Brewing Co. from the ground up. He hired Say My Name Communications to lead the PR charge for the launch of the brand.
What we did
Our team teased out the stories, focusing on beer (natch) but also the “all day” vibe of the place. Open from morning for coffee and breakfast tacos and throughout the day until evening, the easy, accessible point of view of the brand is evident in everything they do. Their beer, cocktails, design and general approachability immediately struck a chord with media and influencers in Austin as well as regionally and nationally.
Promoting any occupancy-based business during a pandemic presents challenges, and our SMN team worked closely (figuratively speaking of course) with their team to ensure that media could tour safely, and that those that preferred to learn about the brand remotely were given as comprehensive a view of Meanwhile Brewing Co. as virtually possible.
The result so far is 50+ launch stories with millions of impressions and comprehensive coverage for Meanwhile across numerous platforms including the Austin American-Statesman, Tribeza, Studio 512 (on Austin NBC affiliate KXAN), Eater, Austin Chronicle, Culture Map, Community Impact, Fox 7’s Good Day Broadcast, Brewbound, MSN, Biz Bash, Craft Beer Austin and many more.