Since we began working on the Austin Trail of Lights in 2019, the most beloved and longest-running annual holiday tradition of its kind in Texas’ capital city, we have secured almost 5 trillion media impressions. In addition, we’ve expanded our scope of work beyond earned media to include influencer engagement, as well as media partner management, maximizing the impact of the relationships.

Forefront Networks (the production team behind the event) has since engaged us to promote its newest client flagship event: Star-Spangled Fest. The Independence Day celebration culminates in a moving performance by the Austin Symphony Orchestra paired with a spectacular fireworks display set against Austin’s sparkling cityscape.