Our Services
MEDIA RELATIONS
“Our objective, always, is to get the right stories published by the right journalists to impact the right audiences.”
Media Relations — the practice of securing positive earned media coverage — is core to any strategic communications plan. Trusted relationships, established through research and targeted pitching, are essential to securing that positive media coverage.
We take a relentless approach to storytelling, leveraging our proprietary database of contacts, to secure memorable, motivating coverage on our clients’ behalf. Our approach maximizes media coverage by offering unique story angles to outlets in all relevant verticals, reaching multiple audiences in impactful ways.
INFLUENCER MARKETING
Influencer Marketing is as important today as Media Relations, offering endless opportunities to build large-scale awareness, expose brands to new audiences, spur community growth, and of course, drive conversions.
Today, influencers are the go-to resource for lifestyle information, offering recommendations on everything from The Best… you name it: Happy Hours, Restaurant Specials, Road Trips, Date Night Destinations, Hotel Packages, etc., to The Latest Trends in… cocktail bars, hotel spas, holiday parties, and more!
The influencers we recommend are unique to each client initiative and the objectives of the campaign. We navigate the Influencer landscape on our clients’ behalf, ensuring campaigns deliver highly engaging and impactful content that amplifies our clients’ ethos and values.
“Integrating Influencer Marketing with Media Relations is one of the most cost-effective ways to amplify your message.”
CONTENT & DIGITAL MARKETING
“We harness Gen Z’s passion and energy for social media with a seasoned strategic approach and operational maturity.”
Creating an authentic, engaging online presence is a time-consuming proposition. It requires clever on-brand copy; an intriguing and robust visual content bank; a team au courant with breaking news and pop culture, as well as content trends, platform introductions and algorithm changes.
Our team delivers on all fronts, establishing loyal communities that act as de facto brand ambassadors in key markets. Audience engagement can only truly be optimized, however, when Media Relations, Influencer Marketing and Content & Digital Marketing strategy are fully integrated, which is why Say My Name is able to provide such strong results for its full-service clients.
BRAND COLLABORATIONS
“Unexpected collaborations with like-minded brands are a savvy way to unlock opportunities with new audiences.”
While many clients engage our services when they have news to share, others turn to us to reinvigorate consumer interest when they don’t have a launch, renovations, or new amenities to announce.
We relish the opportunity to make “news” for our clients by bringing like-minded partnerships, brand collaborations, and programming concepts to the table. We identify relevant brands in industry-adjacent categories and ideate turnkey, low cost collaborations that will further position (or reposition) the brand and garner media coverage. While inspiring existing audiences to take a fresh look, we also expose the client to entirely new audiences.
COMMUNITY ENGAGEMENT
Say My Name uses Community Engagement to build awareness, drive interest, and strengthen loyalty on a hyper-local level, complementing other marketing touchpoints to build brand awareness, goodwill, and preference.
By strategically integrating clients into community events, we activate engagement and tie our clients’ brands into the fabric of the community connecting with the causes and activities that consumers are passionate about, generating goodwill and loyalty. These events can provide rich opportunities for media coverage, meaningful interactions with community thought leaders and tastemakers, and valuable user-generated content. And for national brands entering local markets, they provide opportunities for on-the-ground connection with intel on local consumers, decision makers and influencers..
“Community Engagement provides a new dimension of touchpoints to break through to your consumers.”