James Beard Foundation’s Taste America – Texas Editions 2017-present
Annual Mission-Driven Culinary Events Across the U.S.
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Timeline:
Nonprofit / Culinary / Events
Event Sponsorship, Production & Management; Event Marketing & PR (Media Relations, Influencer, Paid Digital)
Texas (Austin, Dallas, Houston, San Antonio)
Fall and Spring
Our Objectives
Produce seamless, JBF‑worthy Taste America experiences in Texas that honored local chefs and restaurants.
Secure significant cash, in‑kind, and media sponsorship to support JBF’s programs and events.
Generate awareness, ticket sales, and donor interest through targeted media, influencer, and digital campaigns.
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The Challenge
What We Did
As the James Beard Foundation’s long-time local production partner, we are engaged to secure sponsorship, produce, promote, and manage the Texas editions of Taste America, the Foundation’s annual 20‑city culinary series celebrating independent restaurants and culinary excellence.
Raise meaningful cash and in‑kind support from aligned brands.
Sell out high‑end events while amplifying JBF’s Good Food for Good® mission in a crowded culinary landscape.
We’re dedicated to amplifying James Beard Foundation’s mission by actively securing substantial support from industry and community leaders for its annual 20-city culinary series Taste America . Through long-standing relationships and strategic outreach, we generate impactful partnerships, bringing in cash and in-kind sponsorships that fuel the foundation's initiatives. Our sponsors include international spirits brands, luxury travel destinations, specialty food purveyors, leading retailers, and influential media outlets—all carefully selected to align with and enhance the foundation’s goals.
Since producing the first Taste America Austin in 2017, we have produced galas, tastings and dinners in Austin, Dallas, Houston, and San Antonio.
SERVICES
GOALS
Event Production + Management
Sponsorship Procurement
Marketing + Communications
Showcase James Beard Foundation and the efforts of the organization
Introduce your brand
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Sponsorship Procurement
We support James Beard Foundation and its Taste America series with a Cash Plus Sponsorship Strategy, securing investment from local, regional and national brands that elevate the guest experience and contribute to the organization’s financial goals.
Strategic Marketing
Identifying the right Media Partners for Taste America and optimizing the relationship for maximum reach.