Award-winning Meanwhile Brewing is the passion project of Will Jaquiss who came to Texas from Portland to Texas to build Meanwhile Brewing Co. from the ground up. He hired Say My Name to lead the PR charge for the launch and subsequent promotion of the brand. Our team teased out the stories, focusing on beer and the “all day” vibe of the place. Open from the morning for coffee and breakfast tacos and throughout the day until live music and tons of programming all week long. Their beer, design, and general approachability immediately struck a chord with media and influencers in Austin as well as regionally and nationally. The result so far is hundreds of stories with millions of impressions and comprehensive coverage for Meanwhile across multiple media and influencer platforms

San Antonio-based Local Coffee selected Cultivate PR to launch their first cafe in the Austin market, a city booming with independently-owned cafes. Re-branded as Merit – to allow for authentic market expansion and to further align with the company’s roasting facility, Merit Roasting Co., Cultivate had to introduce the concept to consumers while simultaneously educating them on the quality and success of Local Coffee.