Located in the heart of Austin on the University of Texas campus, AT&T Hotel and Conference Center is the university’s grand hotel and event facility, offering over 85,000 square feet of event space, 297 guest rooms, and four on-site dining options. Partnerships with university assets, such as its new world-class multi-purpose arena Moody Center, Texas Executive Education, and cultural institutions like the Blanton Museum of Art and Harry Ransom Center, make the award-winning property a truly unique offering in Central Texas. We work hand-in-hand with the marketing team to find compelling ways to expose the property to target B2B and B2C audiences through earned media, influencer engagement, and community partnerships.

Dinner and bar service at The Carillon, the fine dining concept at AT&T Hotel and Conference Center and a gathering spot for the capital city’s decision makers, thought leaders and tastemakers, resumed in the Fall of 2022 after a two-year hiatus during the pandemic. We relaunched Happy Hour and dinner service with a series of media and influencer dines and continue to promote the restaurant and its special event programming with ongoing earned media outreach and targeted social media campaigns to drive awareness of and traffic to the restaurant. Since service has resumed, we’ve secured TK media impressions and TK influencer reach.

Fluff Bake Bar’s whimsical interior design and downright delicious daily offerings of seasonal tarts, pastries, pies, cookies and more are a reflection of the playful pastry chef behind them, Rebecca Masson. This must-visit sweet spot is constantly touted as a top destination by local and state media and Rebecca’s participation in food events has taken the Fluff name far and wide. SMN is working with Fluff to build on Chef Masson’s already amazing reputation through national pitching, influencer and event connections.

As the agency of record for the Austin-based award-winning Asian-inspired powerhouse, Hai Hospitality, for sixteen years, our focus was to weave together the brand elements of their culinary talent, outstanding service, thriving culture, and impeccable design and tell those stories through the lens of media, social media, social influence, and events. During our time leading the PR and marketing for the brand, Uchi and subsequent concepts Uchiko, Uchiba, and Loro, received numerous accolades including two James Beard Awards, National “best” nods from Bon Appetit, and Food and Wine among many others. Our team created and maintained their social media platforms; launched ten locations in four markets; promoted the launch of Uchi the Cookbook; and created successful media and influencer events and campaigns that elevated awareness and guest acquisition across all markets. Our team garnered feature recognition in the New York Times, Bon Appetit, Food & Wine, The Wall Street Journal, Garden & Gun, Vice Munchies as well as multiple appearances on the Food Network, Bravo, Hulu and many others garnering billions of media impressions worth hundreds of millions of dollars in media value. We initiated numerous launch events, media dinners, influencer meet and greets and campaigns throughout our sixteen year tenure with the brand.

Houston culinary favorite chef Ryan Hildebrand picked up stakes and moved to Wimberley to open his passion project Hildee’s Dine Inn in 2022. Our team at Say My Name was brought on board to help launch the restaurant to media as well as launching their social platforms. We invited media to dine family style at a pre-opening community dinner series and instituted a social strategy that saw the social platform grow to xxx followers in xx months with xx engagement. We secured a Featured coverage in Texas Monthly, The Austin American-Statesman, San Antonio Express News, Houston Chronicle among many others

After years of collaborating with the Foundation on behalf of our clients, we began our official client/agency relationship with the James Beard Foundation in 2017 when we were hired to produce and promote the first Austin edition of the annual Taste America national culinary series. Since then, we have worked together on numerous events in Austin, Houston and San Antonio ranging from galas to tastings to pop-up dinners. In addition to full-scale event production, our scope includes sponsorship and media partner procurement and management, as well as Marketing and PR. These events have raised over 200k for the non-profit organization.

Side Eye Pie is a wood-fired, Austin-bred food truck posted up at the Meanwhile Brewery and helmed by Chef Tony Curet. Their pizzas begin with cold-fermented, small-batch dough made fresh on-site then topped with hand-crafted organic sauces, house-grated cheese, Slow Food-approved organic meats, and veggies and then they slide into a searing hot wood fired oven. SMN leads the launch efforts for Side Eye as well as social media management and content creation.