After years of collaborating with the Foundation on behalf of our clients, we began our official client/agency relationship with the James Beard Foundation in 2017 when we were hired to produce and promote the first Austin edition of the annual Taste America national culinary series. Since then, we have worked together on numerous events in Austin, Houston and San Antonio ranging from galas to tastings to pop-up dinners. In addition to full-scale event production, our scope includes sponsorship and media partner procurement and management, as well as Marketing and PR. These events have raised over 200k for the non-profit organization.

Texas Tribune festival, known familiarly as Trib Fest is the signature event of The Texas Tribune, a nonprofit, non-partisan digital media organization that focuses on Texas politics, the festival is held over three days downtown each fall.
We worked with the festival from start to finish, including promoting the festival regionally and nationally to drive ticket sales and sponsorship in the months leading up to it; coordinating hundreds of interviews before and during the festival; creating suggested talent posts for social media; and organizing media onsite; We secured XXX media impressions for Trib Fest allowing for year over year record tickets sales.

Since we began working on the annual Austin Trail of Lights in 2019, the most beloved – and longest-running holiday tradition of its kind in Texas’ capital city, we have secured almost 5 trillion media impressions. In addition, we’ve expanded our scope of work beyond earned media to include influencer engagement, as well as media partner management, maximizing the impact of the relationships.

Soon after we were engaged in 2019 as the Agency of Record for Austin Trail of Lights, Forefront Networks (the production team behind the event) brought us on to promote its newest initiative, Run to Brunch, a 5.12K ending in a feast of a finish line festival. Since then, we have done media relations for a variety of the company’s ticketed consumer events.